2019
Maisha
Maisha is a life-saving kit for pregnancy/birth-related complications for women in Sub-Saharan Africa.
The kit is administered by local midwives and is intended for women living in rural areas without immediate access to hospitals or other medical facilities. It includes objects that deal with the three main causes of death from pregnancy/birth-related complications: postpartum hemorrhage (PPH), preeclampsia, and infections.
Modeling
Industrial Design
User experience & Interface
Ethnographic Research
Logo Design
User Research
Concept Design
Visualization
Bachelor of Industrial Design-year 4
I set out to find a way of making the nocturnal urban space more inclusive for women.
It was crucial to begin by recognizing what issues the users face.
As part of my process, I talked with potential users and experimented with different types of environments. I also made an online survey and did market research to check alternative solutions.
With the collected data, I narrowed down the issues and addressed them.
The most common problem the users were referring to was fear, which grew more severe in particular situations:
- Walking in dark and narrow alleys
- Encountering an unknown passerby/group
- Walking alone
My solution was an app that allows women to share information, communicate, and walk together.
Shareable walks
The app intends to promote the feeling of security for women while traveling at night.
It lets the user plan ahead and coordinate a shareable walk.
Never feeling Alone
The app allows any user to mark herself as available to chaperone another user.
It lets women find someone to talk with through the walk or even walking partners in real-time.
Avoiding Unpleasant
Experiences
Girl's Night allows the users to update information like safe routes and locations of unpleasant encounters.