2016
Jerusalem Clue
This retake of the classic game takes place in the colorful and divergent city of Jerusalem.
Modeling
Visualization
Packaging Design
Concept Design
Ethnographic Research
Bachelor of Industrial Design-year 1
I set out to find a way of making the nocturnal urban space more inclusive for women.
It was crucial to begin by recognizing what issues the users face.
As part of my process, I talked with potential users and experimented with different types of environments. I also made an online survey and did market research to check alternative solutions.
With the collected data, I narrowed down the issues and addressed them.
The most common problem the users were referring to was fear, which grew more severe in particular situations:
- Walking in dark and narrow alleys
- Encountering an unknown passerby/group
- Walking alone
My solution was an app that allows women to share information, communicate, and walk together.
Shareable walks
The app intends to promote the feeling of security for women while traveling at night.
It lets the user plan ahead and coordinate a shareable walk.
Never feeling Alone
The app allows any user to mark herself as available to chaperone another user.
It lets women find someone to talk with through the walk or even walking partners in real-time.
Avoiding Unpleasant
Experiences
Girl's Night allows the users to update information like safe routes and locations of unpleasant encounters.